Welcome
To
South Korea
A LITTLE BIT
ABOUT OUR
Destination
Welcome to Seoul, a city where ancient tradition meets cutting-edge innovation. As the host of the APEAR Conference 2026, Seoul offers an inspiring blend of culture, cuisine, and creativity. From vibrant city streets to serene temples and parks, it’s the perfect place to learn, connect, and explore.
Fun Facts About
Seoul
Did you know Seoul was the site of the APEAR conference in 2016? Wellness was just coming into focus as an addition to EAP services. The conference was marked by a presentation of Korean music and culture, and a special guest dance performance of "Gangnam Style" led off one of the presentations.
Seoul blends old and new beautifully — where centuries-old palaces like Gyeongbokgung stand side-by-side with futuristic skyscrapers.
The city never really sleeps — shops, cafés, and restaurants stay open late, especially in districts like Gangnam, Hongdae, and Myeongdong.
Wi-Fi is everywhere — Seoul is one of the most connected cities in the world, offering free public Wi-Fi in subways, parks, and even along major streets.
Cherry blossom season peaks in early April, turning the city’s parks and riversides into pink-and-white landscapes. Make sure to take some time to experience their beauty while here!
K-pop and Korean dramas aren’t just entertainment — they’re a major part of Seoul’s global cultural identity.
Seoul’s subway system is world-class, clean, punctual, and reaches nearly every corner of the city.
Street food is a must-try — from tteokbokki (spicy rice cakes) and hotteok (sweet pancakes) to Korean-style fried chicken.
You can cross the Han River dozens of ways, but a night cruise offers one of the best skyline views in Asia.
Safety is top-notch — Seoul consistently ranks among the safest major cities in the world for travellers.
Koreans love coffee — Seoul has more cafés per capita than almost any other city, from global chains to boutique roasters.
Green spaces abound — Namsan Park, Seoul Forest, and the Han River trails are perfect spots to unwind after conference sessions.
Public transportation announcements are multilingual, typically available in Korean, English, Chinese, and Japanese.
Taxis are color-coded — orange and silver ones are standard, while black “deluxe” taxis offer extra comfort.
Tipping isn’t expected, but polite gratitude is always appreciated.
Recycling is serious business — Seoul has one of the most comprehensive recycling systems in the world.
Conference venue
Join us at EL Tower, Seoul
Located in the heart of Gangnam, EL Tower offers a modern, elegant setting for the APEAR Conference 2026. With state-of-the-art facilities, panoramic city views, and easy access to major transport routes, it provides the ideal environment for learning, networking, and connecting with peers from across the Asia-Pacific region.
The Hilton Garden Inn Seoul Gangnam is the official hotel for the APEAR Conference 2026, offering modern comfort and exceptional convenience in one of Seoul’s most vibrant districts. Located in the heart of Gangnam, the hotel provides easy access to the EL Tower conference venue, top shopping and dining areas, and Seoul’s efficient subway network — making it the ideal place to stay during the event.
Official Hotel
Exclusive Conference Hotel Block Rate
🛏 King Guest Room: ₩192,000 per night (approx. $135 USD)
🛏 Two Twin Room: ₩204,000 per night (approx. $145 USD)
📌 Rates are exclusive of local taxes and will be billed in local currency.
📌 Limited rooms available at the block rate – book early!
📌 All reservations are non-refundable after February 6th 2026.
Guest Amenities
✔️ Complimentary open buffet breakfast
✔️ Free tea-coffee setup & bottled water in rooms
✔️ Complimentary access to Business Center
✔️ Free use of fitness center & heated rooftop pool
Location
📍253 Gangnam Dae-ro Seocho-gu, Seoul Seoul, 06735 South Korea